I love this cool little video illustrating why the old school rules of branding and marketing no longer apply.
Now what this video doesn’t show is what happens when you try and shove a traditional advertising message through a social media channel:
“It doesn’t quite fit, but we’ll shove it in anyway.”
And result is like having someone SHOUT IN YOUR FACE WITH A MEGAPHONE!
Companies are going to have to get a lot smarter in the way they connect (or don’t connect) with their audiences. Personally, I can’t remember that last time I actually watched a TV advert. Not sure of the last time I watched Live TV for that matter.